My Work

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Mobile Marketing Plan

This project is a comprehensive mobile marketing plan I created for a local fitness club. I crafted a campaign theme, developed integrated tactics and designed sample ads. The plan was established for a Mobile Marketing class assignment and provided to the business.

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Social Media Marketing Plan

The final project for a Social Media course was to craft a social media marketing plan for a fictitious soy yogurt company. I created an overall strategy that incorporated social media tactics and content marketing to increase brand awareness and boost sales.

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Presentation on Emerging Technology

The presentation explores Blockchain as an emerging technology. I researched the technology, shared how it is being used by marketers today and made recommendations about how it will enable marketers to move the dial in the future. I created the presentation for my Mobile Marketing course.

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Webinar Digital Flyer

The flyer was sent to customers and prospective commercial customers to invite them to a live presentation about how businesses are taking advantage of Unified Communications (UC). I developed the turn-key concept, negotiated with a third-party research firm, secured a nationally-known speaker, provided direction, edited copy on the flyer and landing page, selected images and collaborated with the speaker.

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Employee Newsletter Article

I utilized my writing skills to create an article for an internal newsletter about a Cyber Security Webinar Series. I sparked lead generation by developing the series, securing a global expert as speaker and collaborating with cross-functional teams. I promoted the webinars through marketing automation emails, digital ads and public relations. I also facilitated the live events.

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Content Marketing

I developed the strategy to create a White Paper about the business benefits of Voice Over Internet Protocol (VOiP). I selected a technical writing vendor, managed negotiations, gave direction, edited copy and promoted the content.